When you decide to open a craft brewery, it’s important to choose a location where you’ll have repeat customers and attract new customers, which is critical to the success of your craft brewery. In recent years, with the upgrading of consumption, the craft beer industry has emerged. More and more people like to drink craft beer, and at the same time, more and more people are planning to enter this industry and open a craft brewery of their own. Micet Group is a professional beer equipment manufacturer. This guide will discuss how to choose a location. Let’s take a look next.
現地の法律と規制を学ぶ
When you are considering where to open a craft brewery, the first thing you need to learn and understand is the laws in your state. Each state has its own set of laws and regulations that determine where craft breweries can and cannot open. State laws can help you understand where in-town craft breweries are allowed and, most , where breweries are prohibited. Although laws vary from state to state, most of these restricted areas are located near schools and churches. You can get this information through your local authority’s website as this is usually listed information.
ターゲット顧客のデータを理解する
ターゲット顧客を理解することは極めて重要だ。若くてファッショナブルな人たちをターゲットにしているのか、それとも年配の裕福な消費者をターゲットにしているのか。まず、年齢と収入を考慮しよう。ターゲット層を特定することで、適格な潜在顧客に囲まれたエリアを選ぶことができる。
さらに、聴衆の興味や嗜好を見極めることも重要だ。彼らは新しいスタイルのビールを試したがる冒険好きなのか？それとも伝統的なビールを好むのか？地元のクラフトビールシーンをリサーチすることで、潜在顧客の好みに共鳴するスポットを見つけることができる。
No matter who your audience is, it’s also important to consider factors like parking and accessibility. The last thing you want is for customers to be unable to find parking nearby, or for the parking space to be so far away that it is difficult for people with disabilities or limited mobility to find you.
歩きやすいエリアに出店することで、アクセスや視認性が向上する。 歩きやすい地域には、以下のような多くの利点がある：
- 安全性
- より良い文化
- より強い経済
- より持続可能な
を選択する際に考慮すべき要素 クラフトビール醸造所 場所
地理的位置
新しい醸造所にとって、立地は重要である。工場立地と販売立地の関係を考える必要がある。距離が近ければ近いほど、交通の便がよい。工場用地の周辺環境、たとえばし尿工場、果樹園、有毒工場などがあるかどうかに注意を払う。醸造所はこれらの施設から離れなければならない。また、感染症の中心地にも近づかないように注意する。
Choosing a location close to a major road is critical to a brewery’s success. Not only does it increase visibility, but it also makes it easy for customers to find you. Additionally, it streamlines the delivery process when delivering products to local bars, restaurants, and stores. In short, being close to major roads is good for both you and your customers.
原材料に近い
When choosing a location for your craft brewery, consider the distance to the raw materials you need. Can local farmers provide you with hops, barley, and other essential ingredients? Sourcing ingredients saves on shipping costs and allows you to showcase the region’s unique flavors. Distance from packaging and shipping suppliers is another factor to consider. Being close to these resources can help you save on shipping costs and ensure your products are packed and shipped.
光熱費の見積もり
エネルギーコスト
Running a craft brewery means you use a lot of energy to keep your equipment cool during the brewing process, from mashing to fermentation to bottling. If you’re planning to buy a brewery owned by someone else, you can get last year’s usage report from the utility company and estimate your energy use for this year. If you’re opening a new craft brewery, get estimates and rates so you can work with the brewery to estimate energy costs.
水源
Beer brewing cannot be separated from water. Whether it’s brewing water or other water in the factory, it’s very expensive. We know that brewing water must at least meet drinking water standards, but generally do not use purified water or distilled water to brew beer, because the ion content of purified water or distilled water is too low. In the words of some craft beer experts, “The brewed beer No bones.” So in the brewery site selection process, we need to consider what kind of water source I’m going to use for brewing, and what’s the water quality at that location? The quality of water determines the requirements for water treatment equipment after the factory is built, and the quality of water has a significant impact on the taste of beer. So, water quality testing can be conducted before determining the site of the plant, and decisions can be made on the water quality analysis report.
クラフトビール醸造所スペースのニーズを理解する
適切なクラフトビール醸造所の場所を選ぶ際、考慮すべき最大の要素はスペースだ。一般的に言って、建物が大きければ大きいほど価格は高くなる。そこで、どれくらいのスペースが必要かをチェックしなければならない。クラフトビール醸造所の年間生産量は10万ガロン以下だが、少量生産の醸造設備でも多くのスペースが必要だ。そのためには、損益分岐点分析を行うのが一番です。どれくらいのビールを生産／販売すれば収支が合うのか？損益分岐点分析が完了すれば、容量と生産要件に対処することができます。
もちろん ビール設備 メーカーに問い合わせることもできます。エンジニアは、500Lのビール設備が必要なのか、1000Lのビール設備が必要なのか、また必要な発酵タンクの数や容量を判断するのに役立ちます。醸造設備を購入する際、もうひとつ留意しなければならない重要なことがあります：建物の高さです。発酵タンクの高さは5～9フィートで、醸造設備は設計の高さによって異なります。建物の高さが限られている醸造所では、それを補うために広い設備が必要になり、つまり面積が広くなる。
クラフトビール醸造所の設計
As you begin to narrow down your search for the right facility, you need to determine whether the building is conducive to brewing beer. Now that you have a rough idea of how many square feet you’ll need, you can create a simple blueprint for your building and determine if it’s suitable for brewing beer. This is another good time to get a brewery engineer involved, as CAD drawings are more professional than drawings on a napkin. The driving factor behind the rapid growth of the craft beer industry is premiumization. Premium means consumers are willing to pay higher prices for products they consider unique. Successful craft breweries don’t sell great beer, they sell stories. When you’re ready to make your final selection, look for craft brewery equipment that’s like your brand.