Personal Data Protection Statement

Data protection is a matter of trust and your trust is important to us.

We respect your privacy and personal sphere. The protection and the lawful collection, processing and use of your personal data is therefore an important concern for us.

We respect your privacy and personal sphere.

To ensure that you feel secure when visiting our website, we strictly observe the legal provisions when processing your personal data and would like to inform you here about our data collection and data use.


Applicable to non-EU Data Subjects only. For GDPR Privacy Statement applicable to EU Data Subjects, please click here.

Micet Group respects the privacy of individuals and recognizes the importance of the personal data you have entrusted to us and believe that it is our responsibility to properly manage, protect, process and disclose your personal data. As such, this Personal Data Protection Statement is to assist you in understanding how we collect, use and/or disclose your personal data.

Related concepts:

Consent – Organisations may collect, use or disclose personal data only with the individual’s knowledge and consent (with some exceptions);

Purpose – Organisations may collect, use or disclose personal data in an appropriate manner for the circumstances, and only if they have informed the individual of purposes for the collection, use or disclosure; and

Reasonableness – Organisations may collect, use or disclose personal data only for purposes that would be considered appropriate to a reasonable person in the given circumstances.

If an organization conducts activities related to the collection, use and/or disclosure of personal data, it should comply with these obligations:

  1. The Consent Obligation
  2. The Purpose Limiting Obligation
  3. The Notification Obligation
  4. The Access and Correction Obligation
  5. The Accuracy Obligation
  6. The Protection Obligation
  7. The Retention Limitation Obligation
  8. The Transfer Limitation Obligation
  9. The Accountability Obligation
  10. The Data Breach Notification Obligation
  11. The Data Portability Obligation

While we will not be going into the details of these Obligations in this Personal Data Protection Statement, you can rest assured that we are constantly mindful of them in our collection, use and disclosure of personal data.

1. Purpose for the Collection, Use & Disclosure of Personal Data

In general, before we collect any personal data from you, we will notify you of the purposes for which your personal data may be collected, used and/or disclosed, as well as obtain consent for the collection, use and/or disclosure of your personal data for the intended purposes.

2. Disclosure of Personal Data to Third Parties

We will not disclose your personal data to any third parties without first obtaining your consent permitting us to do so or unless any such disclosure is permitted under any of the statutory exemptions under the Act . In this respect, please note that we may disclose your personal data to third parties in certain circumstances without first seeking your consent, if such disclosure is either required or permitted under the Act, including without limitation, if the disclosure is required by law and/or regulations or if there is an emergency.

3. Request for Access, Correction And/or Withdrawal of Personal Data

For a request to access personal data, we will provide you with the relevant personal data within a reasonable time from such request being made.

For a request to correct personal data, we will process your request, including undertaking necessary verification activities, as soon as practicable after the request has been made.

For a request to withdraw consent, we will process your request within a reasonable time from such a request being made, upon informing you of the consequences of your request for withdrawal of consent.

4. Administration and Management of Personal Data

We will take appropriate measures to keep your personal data accurate, complete and updated.

We will also take reasonable efforts to take appropriate precautions and preventive measures to ensure that your personal data is adequately protected and secured. Appropriate security arrangements will be taken to prevent any unauthorized access, collection, use, disclosure, copying, modification, leakage, loss, damage and/or alteration of your personal data.

We will also take reasonable efforts to ensure that the personal data in our possession or under our control is destroyed as soon as it is reasonable to assume that (i) the purpose for which that personal data was collected is no longer being served by the retention of such personal data, and (ii) retention is no longer necessary for any other legal or business purposes.

Our websites may contain links to other websites not maintained by Micet Group. Such third-party websites are subject to their own data protection and privacy practices and you are encouraged to examine the data protection policies of those websites.

5. Contact Us

If you have any questions about the Privacy Statement, please contact us at:


Applicable to EU Data Subjects only

The General Data Protection Regulation (GDPR) is a new EU framework for data protection that will apply from 25 May 2018.

The framework applies to all businesses processing and holding the personal information of data subjects residing in the European Union, regardless of where the business is located.

Micet Group is working to align our privacy framework and business practices with the GDPR, which offers a range of new and enhanced rights for individuals.

1. Introduction

1.1 Shandong Innovative & Craft Brewing Equipment Ltd. (“Micet Group”) would need to collect, store and process your personal data for legitimate purposes in order to carry out its functions and activities to serve you. Micet Group may either be a Controller or a Processor of your personal data. Either way, Micet Group is committed to full compliance with the General Data Protection Regulation (“GDPR”) with respect to your personal data.

1.2 Micet Group’s Data Protection Officer is responsible for informing and advising Micet Group and its staff on its data protection obligations, and for monitoring compliance with those obligations. If you have any questions or comments about the content of this Privacy Statement or if you need further information, you should contact the Data Protection Officer via email at

1.3 “Personal data” means any information relating to an identified or identifiable natural person (referred to as a ‘data subject’); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that person.

1.4 “EU Data Subject” in this Privacy Statement means any person located in the European Union (EU).

2. Protection Principles

2.1 Micet Group will comply with the following data protection principles when processing personal data:

2.1.1 we will process personal data lawfully, fairly and in a transparent manner;

2.1.2 we will collect personal data for specified, explicit and legitimate purposes only, and will not process it in a way that is incompatible with those legitimate purposes;

2.1.3 we will only process the personal data that is adequate, relevant and necessary for the relevant purposes;

2.1.4 we will keep accurate and up to date personal data, and take reasonable steps to ensure that inaccurate personal data are deleted or corrected without delay;

2.1.5 we will keep personal data in a form which permits identification of EU Data Subjects for no longer than is necessary for the purposes for which the personal data are processed; and

2.1.6 we will take appropriate technical and organisational measures to ensure that personal data are kept secure and protected against unauthorised or unlawful processing, and against accidental loss, destruction or damage.

2.2 Micet Group is also responsible to demonstrate compliance with the above data protection principles.

3. Basis for Processing Personal Data

3.1 In relation to any processing activity that involves personal data, we will before the processing starts for the first time:

3.1.1 review the purposes of the particular processing activity, and select the most appropriate lawful basis for that processing, that is:

  1. that the EU Data Subject has consented to the processing;
  2. that the processing is necessary for the performance of a contract to which the EU Data Subject is party or in order to take steps at the request of the EU Data Subject prior to entering into a contract;
  3. that the processing is necessary for compliance with a legal obligation to which Micet Group is subject;
  4. that the processing is necessary for the protection of the vital interests of the EU Data Subject or of another natural person;
  5. that the processing is necessary for the performance of a task carried out in the public interest or exercise of official authority by Micet Group.

3.1.2 except where the processing is based on consent, satisfy ourselves that the processing is necessary for the purpose of the relevant lawful basis;

3.1.3 document our decision as to which lawful basis applies, to help demonstrate our compliance with the data protection principles;

3.1.4 include information about both the purposes of the processing and the lawful basis for it in our privacy notices to you; and

3.1.5 in the event that Micet Group processes sensitive personal data, Micet Group will identify a lawful special condition for processing that information (see paragraph 4 below), and document it.

4. Sensitive Personal Data

4.1 Sensitive personal data (sometimes referred to as ‘special categories of personal data’) are personal data, revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership; data concerning health or sex life and sexual orientation; genetic data or biometric data.

4.2 In Micet Group, at the present moment the processing of sensitive personal data is prohibited regardless of the legal basis set out in paragraph 3.1.1 (a) to (f), above.

5. Data Privacy Impact Assessment (“DPIA”)

Where processing is likely to result in a high risk to an individual’s data protection rights (e.g. where Micet Group is planning to use a new form of technology), we will, before commencing the processing, carry out a DPIA to assess:

5.1 whether the processing is necessary and proportionate in relation to its purpose;

5.2 the risks to individuals;

5.3 what measures can be put in place to address those risks and protect personal data.

6. Documentation and Records

6.1 We will keep records of processing activities in accordance with the requirements of the GDPR.

6.2 We will conduct regular reviews of the personal data we process and update our documentation accordingly. This may include:

6.2.1 carrying out information audits to find out what personal data Micet Group holds;

6.2.2 distributing questionnaires and talking to staff across Micet Group to get a more complete picture of our processing activities; and

6.2.3 reviewing our policies, procedures, contracts and agreements to address areas such as retention, security and data sharing.

7. Privacy Notices

7.1 Micet Group will issue privacy notices from time to time, informing the people from whom we collect information about the personal data that we collect and hold relating to them, how they can expect their personal data to be used and for what purposes.

7.2 We will take appropriate measures to provide information in privacy notices in a concise, transparent, intelligible and easily accessible form, using clear and plain language.

8. Individual Rights

8.1 EU Data Subjects have the following rights in relation to their personal data:

8.1.1 to be informed about how, why and on what basis that data is processed;

8.1.2 to obtain confirmation that their data is being processed and to obtain access to it and certain other information, by making a subject access request;

8.1.3 to have data corrected if it is inaccurate or incomplete;

8.1.4 to have data erased if it is no longer necessary for the purpose for which it was originally collected/processed, or if there are no overriding legitimate grounds for the processing (this is sometimes known as “the right to be forgotten”);

8.1.5 to restrict the processing of personal data where the accuracy of the information is contested, or the processing is unlawful (but the EU Data Subject does not want the data to be erased), or where Micet Group no longer needs the personal data but the EU Data Subject requires the data to establish, exercise or defend a legal claim;

8.1.6 to object to the processing of personal data based on the legal basis stated in paragraph 3.1.1 (e) or (f) unless Micet Group demonstrates compelling legitimate grounds for the processing which override the EU Data Subject’s interests or for the establishment, exercise or defense of legal claims.

9. Information Security

9.1 Micet Group will use appropriate technical and organizational measures in accordance with the Micet Group’s IT Security Policy and related policies to keep personal data secure, and in particular to protect against unauthorized or unlawful processing and against accidental loss, destruction or damage. These may include:

9.1.1 making sure that, where possible, personal data is password-protected or pseudonymized or encrypted;

9.1.2 ensuring the ongoing confidentiality, integrity, availability and resilience of processing systems and services;

9.1.3 ensuring that, in the event of a physical or technical incident, availability and access to personal data can be restored in a timely manner; and

9.1.4 a process for regularly testing, assessing and evaluating the effectiveness of technical and organizational measures for ensuring the security of the processing.

9.2 Where Micet Group uses external organizations to process personal data on its behalf, if necessary and where appropriate, additional security arrangements shall be implemented in contracts with those organizations to safeguard the security of personal data. In particular, contracts with external organizations shall provide that:

9.2.1 the organization may act only on the written instructions of Micet Group;

9.2.2 those processing the data are subject to a duty of confidence;

9.2.3 appropriate measures are taken to ensure the security of processing;

9.2.4 sub-contractors are only engaged with the prior consent of Micet Group and under a written contract;

9.2.5 the organization will assist Micet Group in providing subject access and allowing individuals to exercise their rights in relation to data protection;

9.2.6 the organization will assist Micet Group in meeting its obligations in relation to the security of processing, the notification of data breaches and data protection impact assessments;

9.2.7 the organization will delete or return all personal data to Micet Group as requested at the end of the contract;

9.2.8 the organization will provide Micet Group with whatever information it reasonably needs to ensure that they are both meeting their data protection obligations.

10. Retention of Personal Data

10.1 Personal data will be kept securely for no longer than is necessary for the purposes for which the data are processed.

10.2 Personal data would not be retained for any longer than necessary. The length of time over which data would be retained will depend upon the circumstances, including the reasons why the personal data was obtained.

10.3 Personal data that is no longer required will be deleted permanently from our information systems and any hard copies will be destroyed securely.

11. Data Breaches

11.1 A data breach may take many different forms, for example:

11.1.1 loss or theft of data or equipment on which personal data is stored;

11.1.2 unauthorized access to or use of personal data either by a member of staff or third-party;

11.1.3 loss of data resulting from an equipment or systems (including hardware and software) failure;

11.1.4 human error, such as accidental deletion or alteration of data;

11.1.5 unforeseen circumstances, such as a fire or flood;

11.1.6 deliberate attacks on IT systems, such as hacking, viruses or phishing scams; and/or

11.1.7 where information is obtained by deception.

11.2 Micet Group will:

11.2.1 investigate any reported actual or suspected data security breach;

11.2.2 where applicable, make the required report of a data breach to the relevant supervisory authority without undue delay and, where possible within 72 hours of becoming aware of it, if it is likely to result in a risk to the rights and freedoms of individuals; and

11.2.3 notify the affected individuals if a data breach is likely to result in a high risk to their rights and freedoms and notification is required by law.

12. International Transfers

12.1 Micet Group may transfer personal data to a third country or an international organization only if the recipient has provided appropriate safeguards (for example, by way of standard data protection clauses) or where we obtain the EU Data Subjects’ explicit consent to such transfers after they have been informed of the possible risks of such transfers.

13. Use of Cookies

13.1 The Micet Group website uses small files stored on your computer, known as cookies, that help us remember your settings and ensure the website works properly. By using this website, you agree to such use of cookies. To view Micet Group’s policy on cookies, click here.