Standing out from the chaotic competition in the craft beer digital social space can be difficult, as a plethora of competing brands and businesses vie for the attention of customers. But by staying true to your brand and business plan, using the various social media tools available, and having fun, you’ll gain huge and free exposure and you’ll develop a loyal audience. Here are the top tips for using social media as a marketing tool, brought to you by Micet Group.
Brewing beer is no longer the patent of large breweries. Craft brewers and home brewing enthusiasts in every town can also brew beer. Now, beer lovers can enjoy different styles of beer and even try their ideas about beer.
Every brewer is getting excited when he receives his brand new brewery tanks (specially if it’s a new site), and he can’t wait to try to produce amazing beers. But you can not just start brewing immediately, there are still a lot of work to do before you brew your first beers.
Whether it is a small-scale brewery just starting out or an experienced commercial brewing stage, there should be enough leadership and entrepreneurial spirit. Build collaborations within the brewery, shape products and services, brand reputation, and focus where output is more productive – building your brand.